Description

Support Center – Irving

The Instructional Designer is responsible for the design, development, and execution of scalable learning experiences that align with Michaels’ business objectives. This role supports training needs across multiple functions—including Retail Store Operations, Merchandising, Sourcing, and enterprise Talent programs—through thoughtful design and exceptional execution. The Instructional Designer collaborates with subject matter experts (SMEs), business leaders, and stakeholders to deliver learning solutions across multiple modalities, ensuring accessibility, effectiveness, and alignment with business priorities.

Major Activities

Instructional Design & Content Development

• Design and develop engaging learning content for e-learning, instructor-led training (ILT), virtual instructor-led training (vILT), videos, job aids, and other performance support tools.
• Apply instructional design models (ADDIE, SAM) and adult learning principles to meet business outcomes.
• Conduct training needs assessments in collaboration with SMEs and business partners to define learning objectives, learner profiles, and performance goals.
• Storyboard, script, and build interactive e-learning modules using Articulate 360 (Rise and Storyline), Vyond, Canva, and other digital tools.
• Create training materials for a variety of initiatives, including:
  • Product Knowledge for Store Team Members
  • Merchandising Function Training
  • Systems training (e.g., Product Lifecycle Management)
  • Enterprise Talent & Development initiatives
• Ensure consistency in branding, tone, and instructional quality across all learning assets.
• Develop and manage templates, style guides, and content repositories to support efficient updates and scalability.

Training Delivery & Execution

• Deploy trainings through Workday Learning or other LMS tools, ensuring proper audience alignment and business cadence (ongoing, just-in-time, or campaign-based).
• Test content and troubleshoot technical issues before launch to ensure smooth learner experience.
• Partner with key stakeholders to gain approvals, track completions, and report on training progress and impact.
• Maintain up-to-date knowledge of instructional technologies and best practices in content delivery.

Collaboration & Project Management

• Work cross-functionally with Store Operations, Merchandising, HR, Talent Management, and external vendors to deliver business-driven training solutions.
• Manage multiple projects simultaneously while meeting deadlines, quality standards, and business goals.
• Participate in regular content reviews, revisions, and pilot feedback loops to ensure programs are effective and relevant.
• Act as a thought partner to identify innovative training solutions that boost learner engagement and retention.

Learning Evaluation & Continuous Improvement

• Design assessments and feedback tools to measure learner comprehension and content effectiveness.
• Analyze learner feedback and usage data to identify improvements and update content accordingly.
• Support survey deployment, feedback analysis, and reporting to key stakeholders.
• Partner with analytics teams to monitor engagement, retention, and learning outcomes.

LMS Administration & Support

• Upload, organize, and maintain learning assets in Workday Learning.
• Perform testing and troubleshooting prior to publishing training to ensure system compatibility and optimal user experience.
• Cross-train on LMS functionality and provide support for learning tickets and technical inquiries.
• Maintain version control and training audit readiness.

Accessibility & Compliance

• Ensure content complies with WCAG 2.1 accessibility standards and DEI expectations.
• Maintain compliance with regulatory training (e.g., OSHA, harassment prevention).
• Support legal and audit requests by ensuring materials are accurate and up-to-date.

Other duties as assigned

Preferred Education/Experience

• Bachelor’s degree in Instructional Design, Education, Communications, Human Resources, or related field—or equivalent professional experience

Minimum Type of Experience Required

• 3+ years of experience in instructional design and learning development, ideally in a corporate or retail environment
• Experience in designing for multiple modalities (e-learning, ILT, vILT, blended, microlearning)
• Experience with product training, operations training, or systems training preferred

Other

• Proficiency in Articulate 360 (Rise & Storyline), Canva, Vyond, and Adobe Creative Suite (Photoshop, Illustrator)
• Experience with Workday Learning (strongly preferred)
• Familiarity with SCORM compliance, digital accessibility, and LMS platform functionality
• Strong writing, editing, and storytelling skills
• Strong organizational, project management, and multitasking skills
• Excellent interpersonal and communication skills with a collaborative mindset
• Customer-focused with a passion for creating learner-centric experiences
• Ability to manage multiple projects in a fast-paced environment with shifting priorities

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

At The Michaels Companies Inc, our purpose is to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com

At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit mikbenefits.com. 

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together. 

Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).

EEOC Know Your Rights Poster in English

EEOC Know Your Rights Poster in Spanish

EEOC Poster Optimized for Screen Readers

Federal FMLA Poster 

Federal EPPAC Poster