Learn to use artificial intelligence (AI) to ramp up your marketing strategies in HubSpot Academy’s AI for Marketing course. Discover how AI can supercharge your content creation and personalize your customer experiences. Explore evaluating AI tools to ensure ethical and responsible use.

Who is this for?

• Small business owners looking to optimize their marketing efforts by incorporating AI into their campaigns
• Marketing professionals seeking to enhance their marketing strategies through the use of AI tools and techniques
• Individuals interested in gaining a deeper understanding of the role of AI in marketing and how it can improve marketing results

What you’ll learn

• Develop the skills to critically analyze and craft prompts, as well as understand and evaluate outputs generated by AI
• Optimize your marketing strategies and personalize customer experiences by leveraging the power of AI
• Incorporate AI-powered tools into your reporting practices for effective performance tracking and analytics

Includes

• 6 Lessons
• 15 Videos
• 4 Quizzes
• 2 hr 49 min