They say you never get a second chance to make a first impression. In instructional design, your portfolio is that first impression — and it can either open doors to your dream projects or quietly keep you in the background.

If you haven’t started your portfolio or are still working on it, this guide walks you through every step, from defining your brand and selecting samples to building a polished online presence that gets noticed.

What’s inside:

• A simple 4-step framework for building your portfolio from scratch — even if you don’t have finished projects or design experience
• Tips for choosing what to include (and what to leave out), so your portfolio tells a clear, compelling story about your skills
• Advice for handling tricky situations like NDAs, team projects, or a lack of client work
• Examples of great ID portfolios to inspire you — with links, breakdowns, and what makes each one effective
• Promotion tips to help your portfolio get noticed on LinkedIn, in job applications, and by potential freelance clients
• Extra resources to help you keep learning and developing your personal brand as an instructional designer

Download the free guide and start building a portfolio you’re proud to share!