Use UX writing to shape your content to meet your readers’ needs.

You can write clear, easy-to-consume information by developing a deep understanding of how people read online. People rarely read digital content linearly or completely. (If you’re doing so now, you’re a rare exception!)

Building your UX writing skills will encourage people to read your content and increase desirable behaviors (like purchasing, registering, or sharing information).

Who Should Attend

• UX professionals who want to improve their UX writing skills and the copy they write
• UX writers who want a research-backed understanding of how people perceive and process information online 
• Other professionals who create user-focused content

What You’ll Learn

• Understand how people read digital content
• Write better articles, blogs, UI copy, and microcontent
• Structure and format your content to support scanning
• Strategically craft UI copy and microcontent

This Course Includes

• Opportunities to practice rewriting, redesigning, and reorganizing content
• Free NN/g research report: How People Read on the Web: The Eyetracking Evidence
• Reading list to continue your learning after the course
• Findings and video clips from our research