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An overview of this role
As a Program Manager, Field Enablement Content on GitLab’s Field Enablement team, you’ll orchestrate, design, and deliver scalable enablement programs that equip our revenue teams with the knowledge, skills, and tools they need to be successful. You’ll own complex, cross-functional initiatives end to end, partnering closely with Field Leadership, Revenue Operations, Product, Marketing, Legal, Finance, and Field Enablement peers to bring new products, offers, and operational changes to market in a way that’s clear, actionable, and aligned to our go-to-market (GTM) enablement framework. You’ll use instructional design best practices and data to build and iterate learning paths and content, and you’ll leverage GitLab’s content management platform (Highspot) and learning management system (Cornerstone) to land these programs at scale.
In this role, you’ll advocate for the needs of our field audiences across sales, customer success, and partner motions, ensuring that every program addresses real readiness gaps and drives measurable impact on adoption, pipeline progression, and deal velocity. You’ll work in an all-remote, values-driven environment where you’ll have both autonomy and strong cross-functional support, and you’ll help shape how Field Enablement content is created, governed, and maintained as this net-new function continues to grow.
Some examples of our projects:
- Designing and launching structured onboarding and readiness programs in Highspot and Cornerstone for new products, offers, and GTM plays
- Creating and curating high-impact enablement assets, such as playbooks, e-learning modules, and talk tracks, to address prioritized content gaps across the field organization
What you’ll do
- Take full ownership of enablement programs that support major new offerings and operational changes for the field organization, creating clear, strategic program plans that align to go-to-market (GTM) and revenue goals.
- Orchestrate cross-functional enablement initiatives from concept through launch and sustainment, partnering with Field Leadership, Revenue Operations, Product, Marketing, Legal, Finance, and others to ensure offerings are ready to land with Field audiences.
- Apply adult learning principles and instructional design methodologies (for example, ADDIE and SAM) to design and structure engaging learning paths, onboarding journeys, and skills programs for a range of revenue roles.
- Design, develop, and curate high-impact enablement content and assets (including playbooks, e-learning modules, guides, and talk tracks) that address prioritized content gaps across pre- and post-sales motions.
- Deliver and manage GTM programs within GitLab’s enablement systems, including our content management platform (Highspot) and learning management system (Cornerstone), ensuring content is well organized, discoverable, and kept up to date.
- Partner closely with Revenue Operations, Marketing, Sales, Customer Success, and partner teams to align enablement content to customer lifecycle stages and sales processes, and coordinate plans that support adoption of new products, offers, and plays.
- Maintain consistent touchpoints with Field Enablement functional leads and the Enablement PMO to gather feedback, monitor program adoption, and iterate based on qualitative input and quantitative metrics such as pipeline progression and engagement.
- Build, document, and continuously improve content and program management processes across the Field Enablement team so that enablement initiatives are scalable, repeatable, and easy for global stakeholders to understand, contribute to, and use.
What you’ll bring
- Proven experience leading complex, cross-functional enablement programs for revenue organizations in sales enablement, learning and development, or related fields, such as new product or offer launches, operational changes, and readiness programs for sales, customer success, and partner teams, from planning through execution and sustainment, including managing multiple workstreams, timelines, and stakeholders in a fast-paced environment.
- Demonstrated instructional design skills, applying adult learning principles and methodologies (such as ADDIE or SAM) to build effective, scalable learning paths, onboarding journeys, and training experiences for field audiences.
- Experience designing, developing, and curating a range of enablement assets, such as playbooks, e-learning modules, videos, and talk tracks or scripts, and proficiency with e-learning authoring, multimedia, and enablement tools (for example, Articulate Rise/Storyline, Highspot, and Cornerstone).
- Strong understanding of pre- and post-sales motions and the needs of field team members who support the sales cycle, with the ability to translate business and go-to-market priorities into clear enablement plans, content, and readiness programs.
- Highly detail-oriented and process-focused, with a track record of building, documenting, and scaling repeatable workflows for content management, knowledge management, and program delivery across global stakeholders.
- Ability to collaborate and build trusted partnerships with stakeholder leadership across Revenue Operations, Product, Marketing, Legal, Finance, Field Leadership, and other distributed teams in an all-remote, asynchronous, values-driven environment, working as a self-directed “manager of one” and breaking work into clear milestones.
- A customer- and field-focused mindset with high empathy for learner experience, using feedback, data, and insights to measure impact and iterate programs, and alignment with GitLab’s values and the future direction of the Field Enablement Content function.
About the team
The Field Enablement team partners with GitLab’s revenue organization to help field and partner teams drive customer outcomes and revenue growth. We focus on creating and iterating high-impact programs, content, and processes that support product launches, new offers, and ongoing skills development for our field audiences. We’re currently focused on orchestrating end-to-end enablement for major GTM initiatives, building repeatable frameworks for onboarding and ongoing readiness, and using clear measurement and feedback loops to help leaders understand and communicate the impact of enablement investments on field productivity and customer outcomes.
The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role’s base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
United States Salary Range
$81,200 – $174,000 USD
How GitLab will support you
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you’re excited about this role, please apply and allow our recruiters to assess your application.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
