About Ziplines
Ziplines Education is a category-leading education company that partners with universities to deliver industry-focused certificate courses that prepare professionals for today’s digital-first workforce. Each year, we have the opportunity to help thousands of career advancers build the knowledge, skills, and credentials they need to move their careers forward. 92% of learners would recommend our programs, and our net promoter score is consistently in the excellent range. Together, we empower adult learners to confidently pursue the career they’ve always wanted.
About you
You bring at least 10 years of experience, a broad understanding of Social Media Marketing, and a genuine passion for helping early-career professionals thrive and achieve success. You have a point of view on what learners need to succeed in Social Media Marketing, and you’re able to break concepts down and make them accessible to beginners. As a SME for our online course module, you’ll have the opportunity to shape our Social Media Marketing curriculum, ensure we’re teaching what matters most, share your expertise with career advancers, and guide them toward achieving their goals.
SME role objectives
- Create compelling, relevant, industry-aligned courses that give learners what they need to advance in their field
- Record authentic, engaging videos illustrating Social Media Marketing concepts and showing learners how to use Social Media Marketing technologies and tools.
- Inspire learners, build confidence in their capabilities, and help them understand Social Media Marketing
- Optimize learner engagement, learner retention, and learner success
Our learners
Our learners are driven professionals from diverse fields. Some are just beginning to explore new career opportunities, while others are looking to deepen their expertise. What they all share is a strong desire to acquire new skills that will help them advance their careers—whether that’s stepping into a new role, earning a promotion, or excelling in their current position.
Our courses
Each week, learners:
- Complete on-demand online content created by industry experts (that’s you!) featuring scenario-based learning, industry context, expert videos, and best practices (6-7 hours)
- Apply their skills via a hands-on “Playbook” project that you help create (1-2 hours)
- Attend a live session to learn from a different industry expert alongside their classmates (2 hours)
- Get extra support by connecting with classmates on Slack or reaching out to our Learner Success team for support
As a SME, you’ll collaborate with our Learning Experience Design team to shape the on-demand content and the Playbook, ensuring that the topical coverage, scenarios, videos, and applied skills are relevant and industry-aligned. Our designers will also ask for your input and review on the live session agenda. Most importantly, you’ll record authentic, engaging videos that make learners feel like they have a supportive, savvy guide to Social Media Marketing.
Your duties and time commitment
- Overall Time Commitment: 35 – 40 hours over 6 weeks.
- Week 1: Kickoff meeting with learning experience designer, review and refine module outline, clarify schedule.
- Weeks 2 through 5: 1-2 working sessions with learning experience designer. These sessions will focus on mapping out lessons, exercises, and video content. In-between working sessions, you and the designer will work in parallel to flesh out the content and develop detailed outlines for the videos.
- Week 6: Record and upload your videos.
How We Support You
- You’re partnered with an experienced learning designer. Our designers understand our course format, our learners, and our goals, and can help you bring your knowledge to life.
- You’re not starting from a blank page. Our learning experience designer will come in with a draft outline covering key topics, technologies, and learning objectives. Together you’ll revise and refine this to reflect your insights and experience.
- Our video and slide production team will make you look amazing. When you record, your videos will probably have pauses while you look at your notes and bobbles where you say “cut that, let me try again.” That’s what post-production is for! In addition, we have a talented team of slide designers who step in to illustrate key concepts as you talk about them–you don’t produce those slides, we do.
Your Compensation
More about this Social Media Marketing module
The learning objectives for the Social Media Marketing module are:
- Identify the advantages of marketing on social media
- Determine your audience, ad tactics, and creative strategy
- Discuss and evaluate social media platform effectiveness based on target audience and marketing strategy
- Understand how the evolution of social media affects your marketing strategy and tactics
- Practice creating a social media campaign
Qualifications
- 10+ years of experience in Social Media Marketing and related fields, with a deep understanding of industry trends and best practices.
- A genuine passion for learning and helping others grow, with a focus on supporting career advancement and skill-building.
- Exceptional communication and interpersonal skills, able to connect with learners from diverse professional backgrounds.
- Strong point of view on what skills and knowledge new social media marketers need to succeed, and an ability to break concepts down for learners while explaining the “why.”
- Able to be genuine and engaging on video.
How To Apply
We’re excited to learn more about you! To complete your application, please submit the following:
- Your resume (PDF)
- A brief cover letter (PDF)
- A sample teaching video (3–5 minutes)
For the video, choose a Social Media Marketing topic you’re comfortable with and explain it as if you’re teaching someone brand new to the subject. We’d love to see you on screen, so please keep your camera on while presenting. Feel free to use any format that’s easy to share—Loom, Zoom, YouTube, or a shared video file from Google Drive. We look forward to seeing your teaching style in action!
To ensure a fair and consistent hiring process, we kindly ask that all applicants submit their applications through our job board rather than reaching out directly via LinkedIn, phone, or email. This helps our recruitment team review every application efficiently and equitably. We truly appreciate your interest in joining our team and look forward to considering your application!
Ziplines, Inc. is proud to be an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other protected characteristics under applicable law.
