The Rise of Customer Education: A Growing Opportunity for Learning Professionals
If you’re an Instructional Designer or Learning & Development (L&D) professional looking for your next opportunity, one fast-growing area to watch is Customer Education. This emerging field sits at the intersection of learning design, customer experience, and product adoption, and it’s transforming how businesses engage with their audiences.
What Is Customer Education?
Customer Education focuses on teaching customers how to use a company’s products or services effectively. In today’s world—where software, digital tools, and platforms evolve quickly—companies know that a well-educated customer is a loyal customer.
Customer Education teams create learning experiences that help users get the most value from what they’ve purchased. This could include:
- Onboarding programs that teach new customers how to get started.
- Tutorials, videos, and guides that simplify complex features.
- Training sessions and certifications that help clients develop confidence and expertise.
Why It Matters Now
In our current economy, companies are under pressure to retain customers and grow efficiently. That’s where education comes in. When people understand how to use a product, they’re more likely to:
- Stay longer as customers.
- Recommend the product to others.
- Expand their usage through upsells or add-ons.
Customer Education directly supports both revenue growth and customer satisfaction, which is why organizations across SaaS, technology, healthcare, and finance are building dedicated learning teams.
The Roles You’ll Find in Customer Education
This field offers a wide variety of roles—some focused on creating content and materials, and others on delivering training and shaping learning experiences.
Roughly half of the roles involve developing learning assets such as:
- Guides and how-to documents
- Video content and tutorials
- Interactive e-learning experiences
The other half focus on designing and managing the broader customer learning journey, such as:
- Customer Experience Learning Specialists
- Training & Education Specialists
- Education Consultants
Many professionals move fluidly between these areas, bringing together storytelling, technology, and learning science to create impactful experiences for customers.
Why This Is a Great Time to Explore Customer Education
The demand for Customer Education professionals has surged in recent years—and it’s not slowing down. As more companies recognize education as a key part of customer success, learning professionals have an exciting opportunity to expand into a field that’s dynamic, visible, and business-critical.
If you have experience designing learning materials, building e-learning, or facilitating training, your skills are in demand. Whether you want to consult, contract, or take on a full-time role, Customer Education is a fast-growing career path worth exploring.
Explore Customer Education Opportunities with Teamed
At Teamed, we’re seeing a steady rise in Customer Education roles across our network—from content creators and education consultants to training specialists and program managers. If you’re ready to explore this growing field, visit the Teamed Job Board to discover open opportunities and connect with organizations that value learning professionals.
