Course Info

As a talent development professional, writing is a core part of your job. To communicate effectively with stakeholders and learners, develop high-quality training materials, and facilitate learning, your writing needs to be persuasive, clear, and engaging. By mastering these writing skills, you’ll gain credibility and a competitive edge as you need to create learning content that educates, communicates, and engages.

Discover how to use writing techniques to articulate desired training outcomes in this instructional design writing certificate. Through hands-on practice and scenarios specific to talent development, learn how to write to clarify, simplify, illuminate, and explain. Find out how to use tone, point of view, and personality to keep your audience actively engaged. Become skilled at organizing and formatting your writing to enhance understanding and reduce cognitive load.

What You Will Learn

• Apply persuasive writing techniques when creating needs assessment reports and design documents that effectively articulate your training solution.
• Prepare well-written workbooks, manuals, job aids, slide decks, and e-learning courses that reduce cognitive load, positively influence learning transference, and serve as on-the-job resources.
• Edit writing to be clearer and more concise.
• Organize reports, materials, and curriculums.
• Write precise instructions for individual and group activities so they engage participants.
• Create training materials with easy-to-understand visuals that effectively support written messages and lead to greater learning retention.

Why You Should Attend

• Produce quality content faster, improving your learning programs through effective writing techniques.
• Tailor writing to engage your audience with the right tone, point of view, and personality.
• Reduce learners’ cognitive loads through well-organized and beautifully formatted documents.

Who Should Attend

This program is ideal for professionals who develop learning programs and want to improve their writing and content organization skills.