Writing Compelling Digital Copy
Use UX writing to shape your content to meet your readers' needs.
You can write clear, easy-to-consume information by developing a deep understanding of how people read online. People rarely read digital content linearly or completely. (If you're doing so now, you're a rare exception!)
Building your UX writing skills will encourage people to read your content and increase desirable behaviors (like purchasing, registering, or sharing information).
Who Should Attend
- UX professionals who want to improve their UX writing skills and the copy they write
- UX writers who want a research-backed understanding of how people perceive and process information online
- Other professionals who create user-focused content
What You'll Learn
- Understand how people read digital content
- Write better articles, blogs, UI copy, and microcontent
- Structure and format your content to support scanning
- Strategically craft UI copy and microcontent
This Course Includes
- Opportunities to practice rewriting, redesigning, and reorganizing content
- Free NN/g research report: How People Read on the Web: The Eyetracking Evidence
- Reading list to continue your learning after the course
- Findings and video clips from our research
Some details on this listing were parsed and summarized using AI and may contain errors or be out of date. Always verify information at the original source before enrolling or purchasing.