The Opportunity 

Adobe Experience League is Adobe’s global platform for inspiring, educating, and connecting marketers in the age of AI. As Principal Content Strategist for the AI training for marketers initiative, you will lead the full content strategy and execution pipeline. Your scope includes Experience League and beyond. You will define ways to empower marketers to work with AI through micro-learning, use case and workflow-based content. You will also create structured learning experiences that meet learners where they are. This is a cross-platform role requiring you to define and drive a joint content strategy in close partnership with content, product, and marketing partners, leading through influence across organizational boundaries to ensure a cohesive learner experience. 

What you’ll do 

• Define and drive the joint content strategy for the AI for marketers program across Experience League and supporting platforms, partnering closely with the marketing content lead to align on roadmap, formats, and learner outcomes 
• Own the curriculum architecture and content roadmap for Experience League, developing micro-learning and AI workflow-based content that drives engagement and measurable skill-building 
• Oversee the full content creation process, managing contributors, subject matter experts, and authors while maintaining instructional quality and brand standards 
• Author select content directly while enabling and guiding a broader creator network to complete at scale  
• Publish and manage content on Experience League according to program timelines, benchmarks, and evolving business and audience needs  

What you’ll need to succeed 

• Proven experience in instructional design and curriculum development, with a strong grasp of adult learning and micro-learning principles
• Track record defining and delivering content strategy in a cross-functional environment, balancing creative vision with operational rigor 
• Experience leading through influence across organizational or partner boundaries, driving alignment without direct authority 
• Experience creating or overseeing AI-related educational content, workflow guides, or practitioner-focused learning programs 
• Strong project management skills with the ability to run complex content pipelines from strategy through to publishing 
• Excellent cross-functional communication skills; comfortable aligning collaborators across product, marketing, content, and partner teams around a unified content vision 

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience. 

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $140,100 — $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. 

In California, the pay range for this position is $180,300 – $261,150 In New York, the pay range for this position is $180,300 – $261,150

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.